Solutions | Financial Services
Targeted Marketing for Bank Loans
- Hits: 221
A bank manager wants to be able to contact customers about bank promotions in order to sell more loans. He wants to be able to target specific customers based on the type of accounts they have, as well as balances and types of current loans.
Solving this challenge will benefit the business in the following ways:
- By sending pertinent promotional, or advertising information to a focused group of customers, the bank should experience more positive results for their promotional efforts
- By using a phone campaign instead of paper, the company runs greener, and each campaign costs less
- The bank’s customers should feel like the bank is listening to them or better understand their banking needs because only pertinent campaigns are being sent to them leading to improved customer loyalty
- By using a phone campaign based on up-to-date customer data, the bank can run campaigns quicker with less delay waiting for printing and mailing, leading to more timely customer service and interaction
Solution
The focus of this solution is to create an automated Dial Out function tied to the bank’s customer database which is tied to specific customer information for different loan promotions.
- A branch manager creates a query that selects a focus group of customers to send an audio message to their contact phone numbers; the message being sent is pertinent to the focus group’s current customer status
- Branch management records the promotion in various languages allowing them to query and communicate with customers based on their preferred language
- The branch manager schedules the calls to occur at the most effective time(s) of the day for improved results
- Customers or potential customers acknowledge the calls through the keypad on their phones and indicate they are interested in the products and/or services being promoted and would like more information
- Customers or potential customers acknowledge the calls through the keypad on their phones and indicate they would like to be connected to a live agent to speak more about the products and/or services promoted during the call
- The results of the campaigns are available through standard reporting features, giving the branch management the data they need to more accurately plan a more profitable product and services line-up catering to the surrounding demographics
Early Alert System
- Hits: 159
A regional bank is looking for a way to protect itself from robberies and theft. There is not enough budget to provide additional security guards at each branch, so the bank is looking for a way to alert the single security guard of possible threats before they occur, an early warning system. The bank is challenged by finding a technology that allows all branch employees to alert security, in effect providing more awareness without adding overhead.
Solving this challenge will benefit the business in the following ways:
- Enhanced customer and employee safety through an increased awareness noticeable to customers and criminals alike
- Potentially lower insurance premiums as enhanced security can be shown to reduce robberies, theft, and loss of insured property
- Potential labor savings as an increase in awareness by branch employees serves as a deterrent to potential criminals allowing for a reduction in security guards
- Increase in employees’ awareness of surroundings is noticeable by visitors and potential criminals alike providing a safer environment by deterring would be thieves
Solution
The focus of this solution is to create an internal communication system between employees and security to quickly respond to and manage emergency situations.
- A ‘Panic’ button discretely mounted under the teller counter or under the teller chair, or on their person, is depressed, sending a silent alarm to the security officer’s mobile device, the branch manager’s IP phone, and/or branch employees’ desktops
- The security officer receives text information to the screen of their mobile device indicating what employee has hit the ‘Panic’ button and where the possible threat is coming from
- A ‘Panic’ button programmed to the IP phone is discretely pressed when an irate customer is present; the branch representative acts like they are calling the manager when in fact they are pressing the ‘Panic’ button notifying the manager and security of the situation
- The manager Intercom’s the phone that pressed the ‘Panic’ button and eaves drop on the situation allowing them to assess the situation before addressing the irate customer
- Depressing the ‘Panic’ button can set off strobe lights alerting the suspected thief that they have been made and the branch no longer represents an unassuming target.
- The bank headquarters receives notifications that one of its branches suspects danger and notifies other branches of the potential situation so they can take precautionary measures